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During the month of Ramadan, Yemeni satellite television channels are broadcasting a variety of programmes that raise awareness about terrorism and extremism, promote moderation and discourage violence.
Some programmes address viewers indirectly through dramas and variety shows, while others directly address them through religious shows.
"This year’s Ramadan programming promotes moderation, combats terrorism and endorses a culture that renounces hatred and violence," said Mohamed al-Radmi, programme director for Yemen's Channel One.
Al-Radmi cited the drama "Khafafeesh al-Dhalam" and the series "Aini Aynak", both of which focus on the fight against terrorism and feature a dramatic, popular style that allows viewers to understand the message.
Al-Radmi also noted the poetry contest programme "Sada al-Qawafi", whose objective is to combat terrorism and violence and promote tolerance through poetry, an important tool for raising awareness in Yemeni society and a popular means of communication in the community, he said.
Al-Radmi added that scholars and preachers are also appearing in religious programmes to connect with the audience.
While al-Radmi praised television programmes that combat terrorism, he also criticised the performance of official and private Yemeni media, saying "they have not given the issue the attention it deserves considering the consequences, risk and size of this phenomenon on Yemeni society".
General manager for Saba Satellite Television Ahmed al-Hawri told Al-Shorfa the channel devoted several episodes of religious programmes to raise awareness about terrorism, promote tolerance and moderation and warn against radicalism, extremism and hatred through the social and religious programme "Uswa Hasana".
"We strived this year in our programming to be more attuned to people's concerns and share in their happiness and sorrows with the programme 'Bouyout Dafia', which is devoted to the Yemeni family and focuses on desirable behaviour, including the rejection of extremism and terrorism, and gives viewers an opportunity to obtain legal opinions based upon Sharia," al-Hawri said.
Meanwhile, Mohamed Ghanem, Chairman of Aden Staellite Television (Channel Two), said the channel sought to present a narrative in its Ramadan programmes that encompasses political, social, economic, cultural and intellectual issues.
"Religious programmes examine different aspects of moderation, combating terrorism, and rejecting extremism," he said, noting that these topics "occupied a large segment of air time this year through two Qur'an contest programmes and others.
He cited programmes such as "Fee Thilal al-Hadith al-Nabawi", "Yuseekum Allah", "Islah al-Nafs", and "All-lulu wa al-Murjan Fee Thanaya Ramadan", all of which promote moderation and discourage hatred of others and violence.
However, political analyst Mohammed al-Ghabri criticised what he called "the absence of an official body to draw media plans to confront terrorism and extremism at the national level, culturally and intellectually."
"All Ramadan programmes on Yemeni satellite channels that promote moderation and combat terrorism and extremist ideology are the result of personal efforts and are well-made and very influential," al-Ghabri said.
Yet, "their effect is temporary because these campaigns lack continuity and are not run on a regular basis year round in a well-planned manner," he added.